Appleはパッケージングデザイン・製品デザイン、その両方ともがまったく同じデザインの考え方で成り立っており、しかもそれは機能性やユーザビリティ、さらにはコストをも考慮に入れ、まったく無駄のないデザイン性を確立させており、決してスティーブ・ジョブズの趣味や美学、好みだけではない、徹底的な合理化とシンプルさがその根本にあるのだ、ということが理解できます。 (これが「iPad 2」のパッケージングデザインの秘密、徹底的な合理化とシンプルさを解説＆フォトレビュー - GIGAZINEから)
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